Fani Nicheva

Fani Nicheva has ten years of corporate and advertising graphic design experience. Before co-founding Bigfish Smallpond Design, her most recent positions include Art Director for Euro RSCG Sofia, Bulgaria and a founder of her own design studio Fani Nicheva Design in 2002.

Spring 2008 marks the beginning of a new venture, The Holistic Brand, which focuses on brand identity building for small businesses.

Her expertise lies both in marketing and design, as her talent for print typography is rooted in the love of language and writing. She holds a Bachelor Degree of Graphic Design and Visual Communications from Emmanuel College in Boston, and has attended the Graphic Design Graduate School of Academy of Art University in San Fransisco.

Fani believes in the ethics of Corporate Social Responsibility. Her inspiring mentor in this aspect is Milton Glaser.

"Artists tend to be liberal because their view of the world has to include doubt and ambiguity as well as generosity and optimism. In recent years, I’ve come to believe that the world is divided between those who make things and those who control things."
~ Milton Glaser

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Bob von Elgg

A Santa Cruz, California native, Bob relocated to Boston, Massachusetts in 1986 and returned to Santa Cruz in early 2002. Upon his return, he established himself as a freelance designer under the name Bob von Elgg Design. He co-founded Bigfish Smallpond Design with Fani Nicheva in February 2006.

Bob has been working in the design industry since 1977 and has held positions in art direction, production, management, technical support, training, cartography, photography, and digital imaging.

His design talent comes from an innate sense of balance in visual presentation, music, nature and life. He is also a guitarist and songwriter.

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